Tourism Profile
The economy of the valley is largely based on tourism. In the winter, visitors come to enjoy the nation's first ski resort, Sun Valley, as well as snowmobiling, cross-county skiing, snow shoeing, and ice skating. In the summer, visitors enjoy hiking, golf, tennis, fishing, river rafting, and summer music and arts festivals.
TOURIST ACCOMMODATIONS 2007
Unit Counts
|
| |
Hotels |
Condos |
Totals |
| 2002/2003 |
924 |
649 |
1573 |
| 2003/2004 |
919 |
619 |
1490 |
| 2004/2005 |
N/A |
N/A |
N/A |
| 2005/2006 |
634 |
809 |
1443
|
| 2006/2007 |
696 |
716 |
1412 |
Pillow Count
|
| |
Hotels |
Condos |
Totals |
| 2002/2003 |
2594 |
3312 |
5906 |
| 2003/2004 |
2610 |
3509 |
6119 |
| 2004/2005 |
N/A |
N/A |
N/A |
| 2005/2006 |
1725 |
4145 |
5870 |
| 2006/2007 |
1713 |
3662 |
5375 |
LODGING OCCUPANCY %
|
Oct.
|
Nov.
|
Dec.
|
Jan.
|
Feb.
|
Mar.
|
Apr.
|
May
|
June
|
July
|
Aug.
|
Sept.
|
Year Average
|
2002/2003 Hotel
|
64%
|
40%
|
49%
|
58%
|
61%
|
56%
|
38%
|
44%
|
65%
|
73%
|
79%
|
57%
|
57%
|
2002/2003 Condo
|
48%
|
36%
|
51%
|
47%
|
50%
|
46%
|
31%
|
30%
|
42%
|
62%
|
69%
|
43%
|
46%
|
Total:
|
56%
|
38%
|
50%
|
52%
|
55%
|
51%
|
35%
|
37%
|
54%
|
67%
|
74%
|
50%
|
52%
|
2003/2004 Hotel
|
57%
|
34%
|
47%
|
58%
|
68%
|
62%
|
42%
|
49%
|
69%
|
77%
|
77%
|
69%
|
59%
|
2003/2004 Condo
|
48%
|
32%
|
46%
|
51%
|
51%
|
54%
|
46%
|
34%
|
54%
|
58%
|
58%
|
48%
|
48%
|
Total:
|
52%
|
33%
|
46%
|
55%
|
59%
|
58%
|
44%
|
42%
|
61%
|
68%
|
67%
|
58%
|
54%
|
2004/2005 Hotel
|
60%
|
55%
|
60%
|
59%
|
69%
|
67%
|
42%
|
47%
|
71%
|
87%
|
79%
|
75%
|
64%
|
2004/2005 Condo
|
36%
|
20%
|
44%
|
37%
|
55%
|
52%
|
26%
|
20%
|
33%
|
59%
|
53%
|
40%
|
40%
|
Total:
|
48%
|
38%
|
52%
|
48%
|
62%
|
60%
|
34%
|
34%
|
52%
|
73%
|
66%
|
58%
|
52%
|
2005/2006 Hotel
|
60%
|
48%
|
59%
|
62%
|
78%
|
67%
|
53%
|
53%
|
76%
|
84%
|
86%
|
71%
|
66%
|
2005/2006 Condo
|
24%
|
10%
|
31%
|
35%
|
48%
|
41%
|
17%
|
15%
|
29%
|
51%
|
45%
|
25%
|
31%
|
Total:
|
39%
|
26%
|
43%
|
47%
|
60%
|
52%
|
32%
|
32%
|
50%
|
64%
|
63%
|
45%
|
46%
|
2006/2007 Hotel
|
68%
|
43%
|
55%
|
55%
|
64%
|
63%
|
40%
|
48%
|
63%
|
83%
|
81%
|
68%
|
61%
|
2006/2007 Condo
|
32%
|
6%
|
35%
|
29%
|
39%
|
35%
|
11%
|
8%
|
22%
|
47%
|
40%
|
16%
|
27%
|
Total:
|
48%
|
22%
|
43%
|
40%
|
49%
|
47%
|
24%
|
27%
|
41%
|
63%
|
59%
|
40%
|
43%
|
2007/2008 Hotel
|
57%
|
37%
|
49%
|
57%
|
66%
|
64%
|
34%
|
|
|
|
|
|
|
2007/2008 Condo
|
21%
|
10%
|
26%
|
26%
|
36%
|
35%
|
9%
|
|
|
|
|
|
|
Total:
|
37%
|
22%
|
36%
|
40%
|
50%
|
48%
|
21%
|
|
|
|
|
|
|
Average Daily Rate
| |
Oct. |
Nov. |
Dec. |
Jan. |
Feb. |
Mar. |
Apr. |
May |
June |
July |
Aug. |
Sept. |
Year Average |
2005/2006 Hotel
|
$115.09 |
$92.51 |
$148.95 |
$143.87 |
$167.33 |
$152.18 |
$94.23 |
$92.30 |
$137.00 |
$163.83 |
$168.11 |
$133.15 |
$134.04 |
2005/2006 Condo
|
$137.64
|
$128.61
|
$276.40
|
$221.36
|
$218.33
|
$240.34
|
$168.90
|
$161.72
|
$181.62
|
$254.44
|
$211.89
|
$144.45
|
$195.48
|
2005/2006 Total:
|
$122.86 |
$100.83 |
$202.01 |
$175.22 |
$190.79 |
$192.40 |
$116.63 |
$110.92 |
$151.88 |
$205.70 |
$185.52 |
$136.71 |
$157.62 |
2006/2007 Hotel
|
$120.85 |
$96.88 |
$149.27 |
$159.14 |
$178.18 |
$163.18 |
$97.68 |
$100.97 |
$160.36 |
$183.74 |
$169.56 |
$144.41 |
$143.69
|
2006/2007 Condo
|
$170.88 |
$160.15 |
$343.50 |
$212.46 |
$241.35 |
$204.09 |
$119.56 |
$177.90 |
$206.91 |
$257.45 |
$248.30 |
$226.59 |
$214.10 |
2006/2007 Total:
|
$139.74 |
$105.71 |
$237.79 |
$180.23 |
$206.87 |
$179.89 |
$103.44 |
$112.42 |
$173.96 |
$213.88 |
$199.41 |
$162.25 |
$167.97 |
2007/2008 Hotel
|
$121.00
|
$100.58
|
$159.26
|
$170.73
|
$187.70
|
$166.00
|
$99.84
|
|
|
|
|
|
$147.85
|
2007/2008 Condo
|
$183.90
|
$114.36
|
$306.99
|
$240.19
|
$249.99
|
$225.10
|
$132.14
|
|
|
|
|
|
$219.09
|
2007/2008 Total:
|
$140.06 |
$104.08 |
$219.03 |
$195.81 |
$212.65 |
$190.32
|
$107.60
|
|
|
|
|
|
$174.33
|
PEAK PERIODS
Winter- Christmas week, February, and March
Summer- July and August
Estimated Number of Overnight Tourists:
95,000 winter guests, average length of stay- 4.5 nights
135,000 summer guests, average length of stay- 2.5 nights
SKI AREA VISITS
| ALPINE SKIER DAYS |
NORDIC SKIER DAYS |
| 1998/1999: 409,832 |
1998/1999: 80,000 |
| 1999/2000: 376,000 |
1999/2000: 86,500 |
| 2000/2001: 394,568 |
2000/2001: 89,000 |
| 2001/2002: 405,563 |
2001/2002: 80,000 |
| 2002/2003: 365,267 |
2002/2003: 100,000 |
| 2003/2004: 384,897 |
2003/2004: 100,000+ |
| 2004/2005: 386,908 |
2004/2005: 104,654 |
| 2005/2006: 420,517 |
2005/2006: 68,150 |
| 2006/2007: 362,317 |
2006/2007: 60,297 |
| 2007/2008: 410,615 |
|
| (Source: Sun Valley Company) |
(Source: BCRD) |
MEDIAN WINTER VACATION EXPENSES & ASSETS OF AREA FROM VISITOR SURVEY
Per person/per day: $186.00
Relaxed atmosphere, base lodges, skiing terrain and quality of groomed runs, friendliness of people, uncrowded, non-tourist atmosphere, availability
(Source: 2001/02 Winter Visitor Survey)
DEMOGRAPHIC CHARACTERISTICS BY SEASON TRAVELED:
| |
Summer |
Winter |
| Average Age: |
45.1 |
45 |
| Average Houshold Income: |
$88,000 |
$152,700 |
AIRPORT TRAFFIC
Friedman memorial Airport
| |
2001/02 |
2002/03 |
2003/04 |
2004/05 |
2005/06 |
2006/2007
|
Enplanements
|
63,740
|
74,395
|
73,914
|
71,662
|
72,960
|
69,407
|
HIGHWAY TRAFFIC COUNTS
Highway 75, Hailey to Ketchum: (Average Monthly Traffic) (October-September)
| 2000/2001 |
13,968 |
| 2001/2002 |
16,119 |
| 2002/2003 |
14,414 |
| 2003/2004 |
21,372 |
| 2004/2005 |
18,721 |
| 2005/2006 |
17,801 |
NUMBER OF INQUIRIES
| 2000/2001 |
249,236 |
| 2001/2002 |
352,306 |
| 2002/2003 |
411,229 |
| 2003/2004 |
402,226 |
| 2004/2005 |
469,063 |
| 2005/2006 |
700,444 |
| 2006/2007 |
704,390 |
|
